Print Still Generates Leads

Telmetrics released call tracking data showing that print Yellow Pages generates online leads.  How can that be?  I thought people only used print or online.

The company looked at leads driven by Yellow Page print ads. 44% of the leads were URL visits while 56% were calls – so half of the people that used the print Yellow Pages to find a source then went online. In other words, they started their search with print, not with the supposed solution to all mankind’s troubles — the Internet.

You can read the full release here.

Net net: Print isn’t dead yet. Not even close.  That’s why SMB advertisers continue to spend their dollars in the media.