Kudos to Local Insight Yellow Pages
April 23, 2009
Local Insight Yellow Pages which publishes the Windstream Yellow Pages directories, has kicked off a new initiative within the Lexington. KY community to encourage residents to recycle their outdated and extra phone directories (source).
Labeled as the first annual “Lexington Recycles – Think Yellow Go Green” campaign, the initiative is expected to run for a month.
The Windstream Yellow Pages team has partnered with local specialty recycler, Montgomery Recycling, in an effort to keep the recyclable books out of the landfills. The effort is timed with the delivery of the 2009 edition of the Greater Lexington Windstream Yellow Pages
Entry Filed under: Environmental Activities. .
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1.
Ed Kohler | April 23, 2009 at 6:42 pm
I hope they’re able to increase the percentage that get recycled. It’s really a disgrace how much waste the yellow pages industry continues to create in 2009.
2.
KenC | April 24, 2009 at 4:15 am
And how much would that be Edward? Do you have statistics as to “how much waste” the YP industry generates or are you just just guessing based on comments from a handful of your buddies???
3.
Ed Kohler | April 24, 2009 at 9:17 pm
Ken, considering your relationship with the industry and being the publisher of a YP environmental spin site, I figured you’d know better than me. From what I can tell based on public reporting, it looks like the nationwide average is less than 20%. So 80+% of the books end up in landfill.
That leaves plenty of room for improvement, eh?
Looks like the UK does twice as good as the USA, but still fails to recycle half the books delivered.
I guess this explains why the YP industry talks more about the percentage of recycled material that goes into their books (whether they’re ever used or not) rather than the percentage of books recycled.
4.
KenC | April 30, 2009 at 9:03 pm
Now who’s spinning what Eddie? Whether 1% or 100% of the books are recycled, publishers talk about what they are doing with the recycled material because on your site you spin it as if the publishers don’t care at all about environmental issues. If that was the case they wouldn’t bother to use 40% recycled material in their books, as it costs them more to do that. So at the start of the whole cycle, publishers are doing their part to take waste that would have normally gone to a landfill, and work it into the paper they use.
What you didn’t notice in your own comments is that recycling of most everything is behind where it should be. For example, even in those areas that are very recycling focused, less than half of the plastic bottles that could be recycled are (source). But I don’t recall any outrage from your site about that.
Several magazines use little to no recycled content. For example, the Rolling Stone finally got their act together (source) after years of printing with no recycled content. I don’t recall your site expressing any concerns about that.
Given you are a hi-tech kind of guy, the amount of electronics recycled is pitiful and the percent of recycled material used in new electronic is horribly low. No comments about that on your site is there?
So Eddie, perhaps your honorable efforts to educate people should be directed to the masses at large, because despite all of the efforts to get people educated, the message doesn’t seem to be sticking. And those printed directories you have such issues with are still the only universally distributed source for local recycling information.