ADM and YPA Merge

The memberships of YPA and ADM have unanimously approved the merger of the two associations, effective on January 1, 2010.

For more go to:  http://www.insideyp.org/ypa-and-adm-memberships-approve-merger/archives/

Valley Yellow Pages Working with Local Schools On Tree Plantings

Kudos to Valley Yellow Pages where a joint effort between Valley YP, the Sanger Chamber of Commerce, and Tree Fresno lead to students and staff at Madison Elementary School in Sanger spending Tuesday morning planting new trees on campus as part of a group effort.

Michelle Meisch with Valley noted that “…they wanted to do something to both give back to the community and reflect their commitment to the environment..”, hence the tree planting effort throughout the Sanger Unified School District.

As Meisch noted in the article reported at KMJN Radio in Central California, all of Valley’s books are made from 100% recylable and non-toxic materials.  Valley Yellow Pages expects to continue planting trees throughout their coverage area which stretches from Bakersfield to the Oregon border.

Print Yellow Pages and Online work well together

21 Ways to Promote Your Site Online and Off
Alibaba News Channel
Don’t forget to put your web address in your Yellow Pages ad. That’s one place people see it every day. 6. Do you own any company vehicles?

And advertise in the print Yellow Pages

Get Started This Weekend
Alibaba News Channel – New York, NEW YORK,USA

Trees make the earth a greener, cleaner, more beautiful place, but occasionally even the best tree needs a trim. Branches become diseased or damaged–and dangerous–or grow too close to power lines. And most homeowners lack the skills or the courage to climb up to the trouble spots and chop away. If you’ve got the right stuff–both tools and expertise–you can earn green with a tree-trimming service. Leave fliers on homeowners’ doorsteps, especially after heavy storms, and advertise in your local Yellow Pages.

Gardners Looking for Plastic Drums? Check in the print Yellow pages

Source for 55 gallon plastic drum ? – Home Gardening Forum
By Ed Pawlowski
Look in the Yellow Pages under “Barrels or Drums” One of the big suppliers is US Plastic. They are based in Ohio but have distribution. I’d look for a used one if possible. [Only registered and activated users can see links. …

Print Still Generates Leads

Telmetrics released call tracking data showing that print Yellow Pages generates online leads.  How can that be?  I thought people only used print or online.

The company looked at leads driven by Yellow Page print ads. 44% of the leads were URL visits while 56% were calls – so half of the people that used the print Yellow Pages to find a source then went online. In other words, they started their search with print, not with the supposed solution to all mankind’s troubles — the Internet.

You can read the full release here.

Net net: Print isn’t dead yet. Not even close.  That’s why SMB advertisers continue to spend their dollars in the media.

Knife sharpeners? Check the print Yellow Pages

TanpaBay.com offered a great suggestion for a unique Mothers Day gift — get her knives sharpened….   And where would you find help with this –

Look in the phone book or on the Internet for places that sharpen scissors; they usually do knives. Craft and fabrics stores, such as Jo-Ann, often sharpen scissors, too.

Smart suggestion….

Kudos to Local Insight Yellow Pages

Local Insight Yellow Pages which publishes the Windstream Yellow Pages directories, has kicked off a new initiative within the Lexington. KY community to encourage residents to recycle their outdated and extra phone directories (source).

Labeled as the first annual “Lexington Recycles – Think Yellow Go Green” campaign, the initiative is expected to run for a month.

The Windstream Yellow Pages team has partnered with local specialty recycler, Montgomery Recycling, in an effort to keep the recyclable books out of the landfills. The effort is timed with the delivery of the 2009 edition of the Greater Lexington Windstream Yellow Pages

Thinking about buying or selling your CMR agency?

We’ve been informed that Hawthorne Executive Search has added a new service — connecting buyers and sellers of Yellow Pages agencies.

The industry is already very aware of their recruiting efforts. As an organization that has work extensively with the CMR community over the past 10 years to help them with their recruitment needs, they truly understand the Directory Advertising business. As the saying goes, “they get it”.

Most recently, Hawthorne has successfully completed several transactions between buyers and sellers and in record time. Since there is no formal market place for these transactions, this is a significant new business forum.

Here’s what they offer for these sensitive transactions:

• Confidentiality
• Professionalism
• Fast turn-around

So, whether you are interested in selling or acquiring business, so you should talk with them.

Jenny Ciappa is the leader for this effort.  She can be reached at 973-220-7272, or via email at Jenny@HawthorneSearch.com.

Wedding planning?? Check the Yellow Pages

Perhaps nothing is more stressful or requires working with such a wide range of companies and service providers than a wedding.  So where do you turn to find all the information you need in one place?   See this comment on a blog.

Where do you go to look for…? | Wedding Planning Information
First, I looked in the yellow pages. You can also use a website called TheKnot. There are specific message boards and sections of the website for different regions of your state. Another helpful thing that most people don’t think of- ask your friends and family if they know people. You would be surprised how many people are knowledgeable about these kinds of things.…

All the information you need in one handy place — the print Yellow Pages